Range of four pot fronts (click to enlarge)
Pot backs
Flat layouts of lids, front and back (click to enlarge)
D&AD STUDENT AWARDS 09/10 BRIEF:
Create Packaging for Quakers new chilled creamy oats.
Key words:
- Simple
- Fresh
- Premium
Demographic:
Young women (aged 25-35) who are always busy and manage many tasks at a time. They want a healthy but satisfying snack.
Come up with a sub-brand name and identity.
Stay away from traditional views of oats as being bland and unappealing.
My Solution:
Quaker Simple As chilled creamy oats. Fresh, delicious and healthy, these handy little pots are perfect for a busy woman on the go who wants a satisfying snack without the high fat content. In four tasty flavours, and full of natural, oaty goodness. Simple.