Range of four pot fronts (click to enlarge)
Flat layouts of lids, front and back (click to enlarge)
D&AD STUDENT AWARDS 09/10 BRIEF:
Create Packaging for Quakers new chilled creamy oats.
Young women (aged 25-35) who are always busy and manage many tasks at a time. They want a healthy but satisfying snack.
Come up with a sub-brand name and identity.
Stay away from traditional views of oats as being bland and unappealing.
Quaker Simple As chilled creamy oats. Fresh, delicious and healthy, these handy little pots are perfect for a busy woman on the go who wants a satisfying snack without the high fat content. In four tasty flavours, and full of natural, oaty goodness. Simple.