RESPECT BELIEF CAMPAIGN

Self initiated project.

 

Second year project focussing on highlighting and celebrating the human right to “freedom of thought, conscience and religion.” The aim was to increase understanding and tolerance of beliefs and encourage people in sharing their beliefs in an aim to realise that we are all equal and should respect opinions and world views different to our own. The brand Respect Belief was created, and out of that came an interactive campaign displayed in tube stations (places where a diverse range of people gather). A website was designed where people culd express their beliefs to then be transferred on to the installations.